Ginsters: A Ginsters pastry has never tasted so good

The challenge

We were tasked with positioning Ginsters – one of the UK’s leading pastry manufacturers – as a quick, easy and delicious lunch during lockdown.

The solution

We delivered a rapid digital-first response, creating ‘conscious content’ that championed quick, easy and delicious lunches from the get-go.  What did we know?  During the height of the COVID-19 lockdown in the UK, the formal lunch hour was no more. New consumer behaviour was afoot.  

Drawing on the brand’s taste, provenance and quality credentials, we implemented a strategic social ads campaign where Ginsters’ products were celebrated as a lunchtime centrepiece with decisive messaging. From stop motion animations to cinemagraphs, a blend of inspiring content under ‘Best Enjoyed at Home’ and ‘Never Tasted So Good’ positioning banners engaged our community and reached new audiences.

The impact

  • Social content has been collectively viewed more than 302 million times 
  • 30 million engagements achieved across the campaign – and counting! 
  • Increased positive sentiment towards the Ginsters brand by 142%
  • Supported by 429 media insertions over nine months
  • Supporting growth as Ginsters continues to outperform the category 

Get your message heard

As well as the social successes we’ve faciliated for brands like Ginsters, we specialise in enhancing brand awareness and perception across the board through a holistic approach to PR.

Got a campaign you’d like to work with us on? Get in touch today.